You can tell he’s especially enamored of this one because it’s the one he brought along in a plastic carryout food leftovers container for me to try. ”They managed to convince the liquor rep to sell them a barrel.” “I'm very jealous of Timer’s getting an Eagle Rare barrel, by the way,” says Doble with a laugh. While I didn’t get to taste them all, Doble did bring a bottle of last year’s and a sample of the Timer’s version, aged in an Eagle Rare barrel from Buffalo Trace Distillery. And then we will make it known in the market that you are going to have Milwaukee County Stout for sale on Black Friday." But if it does turn out, and you want it, there's going to be a minimum buy. If it doesn't turn out or whatever, right? You're not committed to buying it. “When it's all done, we'll let you taste it. So as you get single barrels in of stuff that you've bought, if you get us the barrel, we'll age it for you,” says Doble. ![]() We think it's going to turn out pretty well. “It was actually about this time last year, we went to them and said, ‘Hey listen, we're doing this pilot with Total Wine. The response was huge, so for this year’s release, The Explorium approached a number of regular customers about expanding the program for 2021. You want that one too?’ So we ended up taking two barrels worth – 106 gallons – of Milwaukee County Stout, put it in those two barrels, sold them the bottles and then they released them on Black Friday.” “We said, well, ‘we have our Milwaukee County Stout coming out and why don't we age some beer in that barrel, then we'll sell you those bottles and you guys can release those at store.’ They had a Buffalo Trace cask remaining from a barrel buy and offered it to Doble. That first collab was the result of a phone call from Total Wine. “This year we’ve grown the program to include a bunch of partners in the industry to include in this program.” “Last year we did a test run of a ‘store pick’ for Total Wine, and it was a huge success,” says The Explorium’s Doble. Jeff’s Spirits on Main (West Bend) also has a Knob Creek variant (blue), but aged in a different barrel. Four-packs with two of each will also be available.Ĭonsumer Beverage in Hales Corners will release a variant aged in a Four Roses barrel (purple), Aman’s in Wind Lake (copper) will have beer aged in a Barton 1792 barrel, The Stillery’s (Richfield) variant was aged in a Buffalo Trace cask (green), Timer’s (Racine) has Eagle Rare-aged stout in a silver can and Total Wine’s (Greenfield) version (red) was aged in a Dirty Helen cask from Great Lakes Distillery. (Downtown) on Friday, Nov, 26.īoth versions will be available at both locations in 16-ounce cans for $12 each. ![]() ![]() The Explorium will release Knob Creek (blue can) and Wheat Whiskey (gold can, the origin of the barrel is unknown beyond that it housed a wheated whiskey) variants at 6 a.m. The partners supplied their own barrels and will each release the resulting brews on their own schedule that day. The Explorium will release two of the variants and six partners will each get an exclusive to launch on Black Friday. (Scroll down to see a list of Black Friday beers from area breweries.)įor the fourth straight year, The Explorium is releasing its Milwaukee County Stout, but for the first time, it’s doing eight variants, each aged in a different whiskey barrel. This year, The Explorium Brewpub – with two locations, one Downtown and one in Southridge Mall – is going big. ![]() Every year, Black Friday has become one of the most anticipated days on the beer calendar, with a slew of interesting – and often barrel-aged, boozy or both – brews on tap.
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